Our Iconic Rockies Collection
Our Rockies Collection is more than just a simple clothing selection. This line captures the very essence of Atlas For Men, reflecting the heart and soul of our brand and offering the perfect illustration of how our clothing has evolved over the years. So, let’s delve into the history of this signature collection that’s been a hit with customers from day one.
Introducing the Rockies Collection
Rockies was Atlas For Men’s first ever catalogue, put to the test by Atlas For Men’s now CEO during an initial development phase that aimed to determine the brand’s potential.
With a nod to the American catalogues that originally inspired those created by Atlas For Men, this collection’s evocative name brings to mind expansive American landscapes and impressive natural surroundings. What’s more, the style staples it features – such as checked lumberjack-look shirts, parkas and sherpa-lined fleeces – mirror Atlas For Men’s outdoors ethos.
It’s this product offering – a full range of outdoor gear for the winter season – that’s the real secret to the success of our Rockies Collection. Among the selection, a wide pick of parkas can be found, from sporty styles to more lifestyle-type looks with fur-lined hoods. The collection also features clothes that are specially designed for hitting the slopes, making this Atlas For Men catalogue in particular a standout selection of clothing that’s specially conceived for combatting the cold.
How the collection has evolved
Over the years, our Rockies Collection has evolved quite significantly, reflecting changing tastes and expectations on the side of the consumer, as well as developments internal to our brand. Most notably, today’s catalogue is more extensive than the original version, offering a wider variety of clothes and accessories.
The ways in which this collection has evolved is not just limited to quantity though – it concerns developments in the quality and complexity of our products too. The parkas it features, for example, have gone from a standard single model to a handful of different designs, each distinct from the other as a result of unique details. Our products are new and improved, with more practical features (like additional internal pockets) and finer fishing touches (such as exclusive logos).
This product development is a direct response to customer feedback, resulting in sturdier, comfier, and more practical garments. Taking this approach, we have incorporated extra functionality into our clothing designs, concretely responding to customers’ needs via the inclusion of various features, such as pockets that have been specifically designed for securely storing personal essentials.
As already touched upon, another noteworthy aspect of Atlas For Men’s product development relates to increased attention to detail. However big or small, we take great care over the finishes that set our garments apart. Each item, even a classic denim jacket, has a distinctive detail (or two) that’s unique to Atlas For Men, whether it’s a woven patch, a contrasting collar, an engraved metal button or some other stylish twist.
The collection that’s at the heart of who we are
The Rockies Collection plays a central role in defining Atlas For Men’s brand identity. Our flagship range, this product line best represents our brand’s ethos. The importance our team consequently places upon this collection is evident at every step of the creative journey, from the styling stage, to the catalogue’s photo shoots, to the compilation of the catalogue itself, to its presentation online.
Thanks to the varied selection of items it features, the Rockies Collection allows our brand to tell a rich and exciting product-focused story. From extreme winter sports to cold-weather hikes and cosy moments at home, this thematic collection covers it all! It also acts as an enabler, providing the perfect opportunity for Atlas For Men to showcase the technical aspects of its products, with particular emphasis on each garment’s insulating capabilities, quality materials and enhanced comfort.
What particularly distinguishes the Rockies Collection, and Atlas For Men more widely, is this storytelling approach presented through the product. Unlike other catalogues which simply provide a technical breakdown of each item, Atlas For Men chooses to build a story around each piece, shining a spotlight on its key qualities and the inspiration behind its creation.
Ultimately, the Rockies Collection is much more than a simple seasonal catalogue. It’s the beating heart of our brand, encapsulating Atlas For Men’s history, evolution and maintained core values. Through Rockies, we continue to appeal to customers by offering great-quality products that combine comfort, practicality and a passion for the great outdoors – just like we’ve done since day one!
